HUB News: Sound tracking

An innovative transport sound system, “Soundscape”, produced by Sittingbourne Hub client Turning Points Ltd, has been purchased by Norway’s second largest transport company, Tide coaches, for its Bergen-based sightseeing operation.

“Soundscape” uses GPS satellite technology to calculate a  vehicle’s location, direction and speed of travel, and then delivers audio content accordingly. The deal brought together Turning Points, European coach manufacturer MAN and leading Norwegian telecommunications specialist Nordialog in what is hoped will be the first of many more similar co-ventures.  

The idea is that the system will trigger commentaries simultaneously in eight languages to passenger headsets at the correct location and also allows the client to manage their own commentary library for themselves.  

Turning Points MD Ian Walsh says, “This formula of robust, reliable hardware along with the authoring license is proving successful for us. It’s good to see how quickly clients become confident and use the system’s flexibility to be creative with their commentaries.”  

Hub Director John Dodd said, “The company has made huge progress since winning our Start-Up Challenge in 2003, where it gained cash and intensive business support from the Hub and Sponsors. It has a customer focused product, which can be easily rolled out across several markets internationally and is very much an idea whose time has come.”

Author: Enterprise Hub Director - John Dodd

Created Date: 17-12-2007


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