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INNOVATIONS - Olliedoo Wedgjie


Door stop to protect little children’s fingers  

Everyone needs to stop a door closing sometimes, and Canterbury Enterprise Hub client Olliedoo Wedjie is set to answer that need with an innovative range of doorstops.  

With stunning packaging and in-store display options, the Olliedoo Wedjie range could be one of the biggest new product launches in 2007.  

CEO Nigel Hall commented, “Truly universal products are rare, but this is one of them. To enable retailers to gain the maximum consumer visibility we have used our packaging to segment the market against five key consumer profiles: Household; Toddler (child care); DIY; Pets; and Office. This targeted packaging is unique in the domestic products marketplace, and it’s going to have a big impact.”  

Contact T 01303 266680 E 

Contact: Ally Charles


Published: 07th November 2006

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