LinQ secures funding for sales and marketing push
LinQ, a spin-out business from the University of Portsmouth which has developed with help and support from the Solent Enterprise Hub, has been awarded a £30,000 catalyst loan by Finance South East to help the company boost marketing and sales.
LinQ develops cutting-edge but highly affordable tracking, inventory management and invoicing systems. The company originally began as a research project in the University and discovered that it could make certain business functions much more efficient through the effective use of latest technology in a single Enterprise Server product. So systems such as back office, mobile, finance and pay are under one roof instead of being supplied as disparate technologies.
“The LinQ proposition is that technologies that were previously only available and affordable to large corporations could be provided to smaller organizations at a more affordable price,” explains founder and Director of LinQ, James Woods. “Our products have been designed for small to medium sized logistics businesses and to businesses that have any process involving the delivery and/or collection of products/services to customers."
Enterprise Server works by integrating several paper-based activities into one central system, which is accessible from anywhere and on any device. The system tracks progress of orders and deliveries and can also be set to monitor a driver’s location and how much fuel their vehicle is using.
“We are part owned by the University of Portsmouth and have developed award winning products for the construction and haulage industries,” says James. “We decided to apply for the catalyst loan after consultation with our local Hub Director and advisor, Arthur Monks, having identified the loan as a fast way to inject money into our sales and marketing push, which is now needed
“It’s a very exciting time in the next phase of our expansion. Our products have already been integrated into several high profile installations such as at a national chain of supermarkets as well as large construction firms. With our sales and marketing efforts boosted by this loan, our ambition is to seek angel investment in the coming year to take the business even further forward."
Please note that no new applications are now being accepted to either the PoCKeT or Catalyst Fund. These funds have now been amalgamated into one new fund to be launched in April 2008 called the South East Commercialisation Fund.
Contact: Arthur Monks
Email:
Publish Date: 18th June 2008
