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Go4Fresh first to go4 new Commercialisation Fund

Go4Fresh PR pic no background lo-res

Go4Fresh will use the £40,000 funding to help commercialise the company’s remotely managed, chilled, fresh food vending system in a site rollout around Gatwick, Sussex.  

Providing tasty, healthy, short shelf-life foods using remote telemetry technology, Go4Fresh machines are a first for the food industry.  They combine convenience and safety with growing demand for healthy food options.  

The company has been helped with its development of this unique concept by Marks and Spencer and Nestlé.  During this process, Go4Fresh machines have been subjected to exacting retailing requirements.  The machines also have a range of payment options including cash, card, loyalty card and credit system, with full audit of inventory enabling stock forecasting and remote pricing capability.  

Go4Fresh Chairman, Nick Broom, said: "This funding is excellent news and another step on our journey to provide consumers with a refreshing and healthy alternative to other snack foods on the market.   Our plan now is to pilot our machines at an initial cluster of sites around Gatwick.  We are also talking to additional investors about expanding the service nationally and internationally at the appropriate time."  

Go4Fresh was founded by Ian Rowling whose vision has been to provide people with healthy eating options, conveniently available in the workplace, at all hours.  

Gatwick Diamond Enterprise Hub Portfolio Manager, Colin Hayhurst, said:  “The vending industry has for years failed to deliver a vending system that meets the needs of consumers looking for healthy fresh food.  Through earlier trials and rigorous testing, Go4Fresh has developed a system that is a quantum leap ahead of other systems. In the process they have developed a platform technology that enables remote electronic retailing."

Publish Date: 20th August 2008

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